Tools guide
The platform ships with 26 tools across four categories: CRM core, bid-side helpers, white-label comms, and AI Search / Local SEO. Walk this once to know what's on the shelf.
Core CRM
The six tools that justify the platform on their own. Built-in, no setup beyond the Quick Start.
Every lead, every channel, one board
Why you need it
Stop tracking leads in a spreadsheet, a notebook, and the Notes app. One source of truth, sorted by stage, with full history per lead.
How to use it
Bottom nav → Pipeline. Tap a card to open. Tap + New to spawn one. Mark won/lost with a single tap.
SMS, email, and social DMs in one stream
Why you need it
Customers reply by text, or email, or Facebook Messenger. You can't watch four apps. Inbox shows every reply in one feed, mapped to the right lead.
How to use it
Bottom nav → Inbox. Tap a thread to reply. Auto-reply templates in Settings → Templates.
Quote on-site, get paid faster
Why you need it
Cuts 7 to 14 days off your accounts receivable. Customer signs, deposit invoice goes out instantly, they pay on their phone, money lands in YOUR bank directly.
How to use it
Settings → Account → Connect Stripe. Stripe walks you through verification once. After that, every won lead generates a deposit invoice automatically.
Where the money's coming from and going to
Why you need it
Know your win rate, your top lead source, your highest-margin coating. The data's already there, this surfaces it.
How to use it
Settings → Reports for revenue, win rate, sources, loss reasons. Settings → Insights for daily KPIs and trends. Weekly digest email Sunday 7pm.
Branded landing pages, ready in 10 minutes
Why you need it
"Free quote" for Google Ads, "Color picker" for Facebook, "Promo" for spring sale. Each generates leads straight into your CRM with the source tagged.
How to use it
/funnels → pick a template → publish. Auto-styled to your brand. Use the URL in any ad or QR code.
The play caller you didn't know you needed
Why you need it
Most contractors lose deals because they don't follow up at the right moment with the right message. AI Closer watches every signal and tells you what to send and when.
How to use it
Daily 7am digest email or /closer. Each play has the customer name, why the AI is suggesting it, and the drafted SMS. One tap to approve, edit, or skip.
Bid-side tools
317 colors, region filter, favorites
Why you need it
Customers pick a color on the bid. Without a catalog, you're showing them PDFs or pulling up another website. Bad sales.
How to use it
Settings → Flake catalog to refresh from AGF. Settings → My favorites to pin your top sellers.
Mix up to 12 flakes, live preview
Why you need it
Custom blends sell at premium pricing. Without a visualizer, customers can't picture it and don't bite.
How to use it
/custom-blend or on the new-lead form, tap Mix custom blend. Pick flakes, drag percentages, name it. Renders on the customer portal.
Auto-fills on every won lead
Why you need it
No more retyping the customer's name, address, and scope onto your standard contract.
How to use it
Settings → Contract template. Upload your contract. Mark merge fields. Every won lead generates a filled contract for e-signature.
5-star reviews on autopilot
Why you need it
Reviews drive Google rankings and conversion. Most contractors get 1 review per 20 jobs. Review Magnet runs the ask for you.
How to use it
Settings → Reviews. Paste your Google review URL. Mark a job complete and the system texts the customer an hour later. 5★ → Google. <5 → your inbox first.
Buy materials at your tier pricing, from the CRM
Why you need it
Stop switching apps to order materials. Browse the AGF catalog from the truck. Your wholesale tier pricing follows you to checkout.
How to use it
Settings → AGF shop. Enter your AGF login one time. We save your customer ID and tier. From then on, /shop browses the live catalog at your prices.
Customer sends a photo, AI drafts the bid
Why you need it
Cuts the bid time on remote leads in half. Customer texts a garage photo. Tap AI estimate. Claude pulls sqft + condition, drafts pricing.
How to use it
On any lead, tap the photo → Estimate from photo. Review and adjust. Send the bid.
Comms
SMS, email, voice, and social. Some are built-in. Some are white-labeled through our comms platform.
Text the leads you've been ignoring
Why you need it
90% open rate vs 20% for email. SMS re-engagement campaigns dig revenue out of your stale list.
How to use it
Settings → SMS to connect Twilio. Bulk or drip campaigns from /campaigns. Two-way inbox replies show in /inbox.
Newsletters, drips, & quote follow-ups
Why you need it
A weekly newsletter to your customer list keeps you top-of-mind for referrals. Quote follow-up emails recover 20% of ghosted leads.
How to use it
Settings → Templates → Email. Pick a trade-built template. Hit Send or schedule. Open + click reporting on each send.
Answers every call. Books the appointment.
Why you need it
You miss calls during installs, after hours, and on weekends. Each missed call is a lead going to your competitor.
How to use it
/tools/ai-phone → Activate. We configure script, voice, and calendar sync. Forward your business number. Done.
Google Business Profile, weekly
Why you need it
Google's local algorithm rewards GBPs that get fresh content. Doing it manually is a Sunday afternoon you don't have.
How to use it
/tools/gbp → Activate. We connect to your GBP, schedule weekly auto-posts, upload geo-tagged photos, monitor Q&A.
Which ad rang the phone?
Why you need it
You're spending money on Google Ads, Facebook, yard signs. Which one drives calls? Call tracking gives every channel a unique number.
How to use it
/tools/call-tracking → Activate. We provision dynamic numbers per campaign. Drop them in your ads. Dashboard shows source, recording, transcript.
Post once, cross-post to nine. Or have AI do it all.
Why you need it
Consistent social drives trust and referrals. Writing 40 posts a month is a job you won't get to. Auto Social writes them for you.
How to use it
Auto Social: /portal/auto-social. Drop in your URL, AI extracts brand voice, drafts 40 posts/month, swipe approve. Social Scheduler: manual posts with cross-platform schedule.
AI Search + Local SEO
Local search is shifting from Google's 10 blue links to AI-generated answers. These tools track and influence what the AIs say about you.
Track ChatGPT, Gemini, Perplexity & AI Overviews
Why you need it
When a homeowner asks ChatGPT "best garage floor coater near Bismarck," does it recommend you? Without tracking, you have no idea.
How to use it
/tools/geo-rank → Activate. Tell us your keywords and competitors. Daily checks. Alert when you drop or get newly mentioned.
What the AI actually said about your business
Why you need it
Knowing you're mentioned isn't enough. You need the answer text, scored for sentiment and accuracy, with misinformation flagged.
How to use it
/tools/ai-monitor → Activate. We screenshot and log every AI answer for your tracked queries. Weekly digest of changes.
Blog posts the AI wants to quote
Why you need it
AIs lift answers from structured, citation-heavy long-form content. Most contractor blogs are too thin to ever be quoted.
How to use it
/tools/content → Activate. We map topic clusters to AI queries you want to rank for, draft 2 long-form posts/month, publish to your blog.
Mentions where the AI is reading
Why you need it
AIs and Google weight mentions on Reddit, niche forums, supplier sites, and local press. Random link-building services aim at the wrong targets.
How to use it
/tools/backlinks → Activate. We run trade-specific outreach, forum seeding, local press placements. Monthly velocity report.
75+ directories, one click
Why you need it
Inconsistent NAP across directories tanks your local Google ranking. Doing it manually is a half-day spreadsheet every quarter.
How to use it
/tools/citations → Activate. We submit and maintain NAP across 75+ directories. Auto-detect and fix conflicts. Quarterly re-verification.
Rank by neighborhood, not just by city
Why you need it
You might rank #1 from your office but #15 three miles away. Heatmap shows you exactly where the map pack is leaving you out.
How to use it
/tools/rank-grid → Activate. We track a 5x5 or 9x9 grid per keyword weekly. Compare to 3 competitors. Underperforming pockets highlighted.
One page per city, in minutes
Why you need it
Google rewards location-specific pages for every city you serve. Writing them all is days of work. The builder generates them at scale.
How to use it
/tools/service-pages → Activate. List your cities. We generate localized pages with FAQ blocks, schema markup, and image slots. Human-reviewed.
Activation is one click per tool.
Inside the CRM, hit /tools, pick the tool, tap Activate. We provision the white-label backend and email you when it's live, usually inside one business day.
26 tools, one login
Stop stitching together seven SaaS subscriptions that don't talk to each other. Garage Floor Marketing is the one platform built for the floor coating trade.
Built by floor coating operators, for floor coating operators.
Mobile-first. Sun-readable. Glove-friendly.
Garage Floor Marketing is a division of USDURALAST · Disabled Veteran Owned